The UK’s premier sales and leadership training for New Homes
Access practical support and training to boost your sales and customer experience results.
Discover how we can help you
We're all about new homes
Directing Sales
Sales Director

I am a director of new homes and want to invest in my team
Discover how we can help you
We're all about Intelligent Selling
Our Intelligent Selling Programme starts with Intelligent Selling Principles and then
advances to the Intelligent Selling Essentials for deeper insights.
14-day trial available
Intelligent Selling Principles:
Gain access to 11 modules providing tools and insights to inspire intelligent customers to buy a new home.
These bitesize modules cover:
- Inspiring Intelligent Customers to Buy
- What Market Are You In?
- Structuring Each Sales Opportunity
- Working Your Sales Zones
- Add Value, Build Confidence
- Curious Qualification
- Progressing customer readiness to buy
- Assuring Every Customer An Amazing Experience
- Practicing Give To Get
- Engaging Demonstrations
- Creating Next Steps All The Way
Intelligent Selling Essentials:
After completing the principles, move on to these 8 deep-dive modules.
Sharpen your sales skills and achieve better results:
- Taking Control of Sales Opportunities
- Curious Qualification
- Using Your Sales Tools
- Engaging Demonstrations
- Clever Closing
- Finding Sales in Your Database
- Showing You are An Expert
- Your Personal Success
Get Instant Access
to Your 14-Day Trial
Sign up to Intelligent Selling Principles and get your first 14-days for FREE to trial and experience immediate access to 11 bitesize learning modules to inspire your selling.
Take full advantage of all the key techniques and selling principles that help you align your selling with your customer’s buying of a new home.


Meet Lesley
For over 30 years, I have worked with all levels of the new homes industry, from boardroom to frontline sales. It’s been an absolute privilege and I’m glad that I am now able to share my sales and customer experience techniques and strategies , through ellare.
Access our practical support, training and coaching, it’s designed to really boost sales and customer experience results in new homes. Our techniques are tried and tested, they have proven to make a real difference, please come and join us
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How we can help you
Transform your sales approach with our 11-module Intelligent Selling Principles, designed to inspire and empower both Sales Consultants and Managers.
Progress to our 8-module Intelligent Selling Essentials for in-depth training on lead optimisation, customer qualification, engaging demonstrations, and confident closing – everything to manage and drive more sales – from Enquiry to Reservation.
Our Customer Experience modules further develop your sales progression techniques for prompt Exchanges and efficient Legal Completions.
Intelligent Selling modules help to give your new sales consultants the perfect start in new home sales.
Give your team the tools they need to succeed with our Intelligent Selling modules, providing essential ‘how to sell’ training.
Our Perfect Start programme will complement your ‘what to do’ induction with ‘how to sell’ essentials for every new starter on your team.
Designed to support people at the start of their new homes career, our modules also work well for more experienced sales people who might want to refresh the basics.
This comprehensive combination is the perfect way to feed yourself while you feed your team!
Making new home sales easier is our mission.
Everyone in sales needs a boost at different times. Benefit from flexible, on-site learning modules that fit your schedule, helping you tackle unique sales challenges and boost performance without disrupting your workflow.
Our Intelligent Selling modules are an invaluable tool for continuous development, making new home sales easier and more efficient. Improve the essentials of new home sales, securing profitable sales, and managing people effectively to better drive sales.
The ellare modules are an invaluable tool for progressing your sales team.

We're all about new homes
Feed yourself.
Feed your team.
Ellare is where leaders of new home sales professionals can access practical support and training to boost their sales and customer experience results.
Invest in yourself and your team.

“Intelligent Selling is a brilliant name because their approach to selling new homes is truly intelligent. They never stand still and draw intelligence from within our industry and outside so they bring in real stuff my team can relate to, take action on in their job straight away. That’s what makes the difference, it’s real.”
SENIOR SALES MANAGER

“I just wanted to say thanks again for all your teachings and support over the last 9 weeks. It’s been an utterly wonderful way to start a brand new career and I put most of my new-found enthusiasm down to your brilliant training & induction sessions. I will always be grateful for the time and effort you’ve invested into us, and I look forward to seeing you again in person.”
SALES Consultant

“Ellare’s knowledge of the new homes market and industry is outstanding. Their depth of knowledge makes them THE “go to” resource not only in our organisation but also in the industry.”
SALES MANAGER

What you get with Ellare
Get a 14-day Trial for FREE
Experience immediate access to Intelligent Selling Principles. Get regular insights on improving your sales and customer service techniques. Learn how to sell and serve customers better.
Perfect for sales professionals, leaders, and customer experience teams.
Flexible Membership Options
Choose from easy monthly or cost-effective annual memberships. Develop personalised plans for yourself or your team and monitor their progress.
All members receive regular updates to navigate today’s challenging market and enhance customer interactions.
Stay Updated and Informed
Benefit from frequent tips on sales effectiveness, market trends, and leadership.
Stay ahead with the latest updates and exclusive access to Ellare-LIVE events.
Ellare is an ever-evolving online learning platform
New courses, live events and membership to Ellare
With new content, modules and online training just for new homes being added all the time, we are committed to providing you with what you need to be effective, to drive and achieve sales, develop leadership, your personal effectiveness as well as delivering brilliant customer experience.
Membership means that you are part of an active community, dedicated to new homes. We are give salespeople, sales managers and leaders of sales and customer experience the best, relevant, resources and support; the tips for success in the everchanging landscape of new homes.
Our community has access to all our valuable resources, the best tips for success in new homes as well as exclusive invitations to Live Ellare events.
